Originally, anal and vaginal lightening was discovered by adult film stars, dancers, models, beauty-concious celebrities and others on the forefront of the waxing trend who were "exposed" and wanted to enhance the appearance of the anal, vaginal and other areas. However, they had to go to special salons and use harsh chemicals that could have potentially harmful side effects. As the popularity of bikini waxing grew, more waxing customers began noticing that their genital areas were darker than normal. It became a genuine concern from regular housewives and people in general. And the requests were coming in more and more.

Discoloration of the anal and vaginal areas can be caused by aging, hormonal changes from pregnancy and more. As more people discover bikini waxing (especially the ultra-revealing Brazilian), the more they need to pay attention to how they look once the hair is removed. Anal and vaginal lightening (also known as anal bleaching) is becoming increasingly popular because it can diminish dark, unsightly discoloration or pigmentation.